Personal brand and standing
I put a founder or specialist in the position of an authority in their market: story, positioning, an editorial plan and appearances people actually read.
Ljubljana, Slovenia
Strategic advisor, editor and lecturer on artificial intelligence.
For eighteen years I have written, edited and advised at the intersection of capital and technology. I help companies turn expertise into reputation, and reputation into business.
Four reasons companies pick up the phone.
I put a founder or specialist in the position of an authority in their market: story, positioning, an editorial plan and appearances people actually read.
Eighteen years of networks across finance, property technology and media. I connect founders to the people who open the next door.
Editorial leadership, content strategy and writing. I set up the process that lets a company publish well and regularly, not only at launch.
Lectures and delivery: where AI genuinely pays off, how to introduce it without chaos, and how to use it to speed up marketing and sales.
From the newsroom to an investment board and back to content — this time with AI.
Nekster Finance, Revija Kapital, AI za podjetja
Leading marketing strategy for Nekster and editing business coverage for Revija Kapital. Lecturing on enterprise AI adoption while co-founding privatne-klinike.si.
Smart Money Solutions
Directed sales strategy and coached a network of more than 100 advisors, focused on operational scaling and the quality of financial consulting.
Vzajemci Group, PropTech Slovenia
President of the internal investment board and board member of a Slovenian alternative fund. Co-founder of PropTech Slovenia, linking the real-estate and technology sectors.
Editor-in-chief and author
Setting the content marketing standard in Slovenia. More than 1,500 expert articles for Delo, Finance, Večer and Svet Kapitala, and author of the country's first financial podcast.
Where strategy meets an audience.
Running panels with executives, regulators and founders — including when the topic is uncomfortable.
More than 50 appearances as host, among them a two-day financial congress at Cankarjev Dom.
A regular voice in Slovenian media on personal finance, equity markets and crypto.
What I build, and what I straighten out for others.
Founder
Slovenia's most comprehensive directory of private clinics. It helps patients find, compare and trust the right provider through guided search and verified profiles.
Visit the platformFounder
A platform on modern masculinity, connecting stoic philosophy, health and performance, and deliberate personal development.
Open the siteFounder
A Solana token analyzer. It pulls the on-chain picture of a single token onto one screen, so a decision takes seconds instead of a dozen open tabs.
Open the toolProcess optimisation
Digitalising and optimising warehouse operations at a fast-growing distributor of wine and food to restaurants and hotels. From everything done by hand to barcode scanning, connected stock and dispatch, and a clean handover to accounting.
In progress, 2026
The full career, publications, lectures and contact details on two pages.
Need the Slovenian version? Download CV in Slovenian
Tell me what you are building and where it is stuck. I reply within one working day.